Hi Beautiful People,
JT and Gio
Lord have mercy! There has been so much that has been said this past week about the Shea Moisture controversial ad.
Taking a look at it now after all the words have been said.
If you haven’t been online and seen the ad here it is below.
What are your thoughts?
My first reaction to the video was this is going to be a video about hair stories and how women have conquered their hair hate. I saw one woman of color tell her story of being teased for the kind of hair she had; and then gaining acceptance of her hair. I do know her curls were loosely textured. One article said the woman in the ad was multi-racial. Maybe, I do not know. Heck, my curls are the same texture and my parents were not two different ethnicities. Then the video cut to two caucasian women, one who briefly talk about hair color and the other one not knowing what to do with her hair.
Will Shea Moisture be carrying a hair coloring line?
I am like, hmmmm…
I have been using Shea Moisture products for a couple of years now. The company wanted to expand its market to include women of all colors who have hair issues. I think diversifying their products is a great idea. However, I believe that this ad did not portray what the Shea Moisture company wanted it to convey. The first model was the only one holding the product. There is no mention of what products the other models used or how they used the products or what Shea Moisture meant to them. Simply put, it was bad editing of a much larger story that was not included in the final product. Take a look at the video below that was released one month before the controversial video aired. This video include good editing and is a good example of hair stories and conquering them. This video was on their Youtube channel and is dated March 28, 2017.
I have heard that the Shea moisture products ingredients have changed; but in this video the owner says that they have not. Take a look at this video below that features an interview where the owner addresses the controversy, how the company is looking to expand its market ,and talks about the products themselves.
I have noticed that some people are talking about Shea Moisture but have not used any of the products. There is freedom of speech and everyone can have an opinion.
I wanted to share an image of the Shea Moisture hair products in my closet.
Shea Moisture Hair Products
1 jar Shea Moisture Yucca & Baobab Anti-Breakage Masque
1 jar Shea Moisture Raw Shea Butter Deep Treatment Masque w/Sea Kelp & Argan Oil
1 jar Shea Moisture Coconut & Hibiscus Curl Curl Enhancing Smoothie w/ Silk Protein & Neem Oil Thick, Curly Hair – Using this up and probably will not be purchasing because I am starting to make my own cream.
2 jars of Shea Moisture Jamaican Black Castor Oi Strengthen, Grow & Restore Leave-in Conditioner w/Shea Butter, Peppermint & Keratin
1 container of Shea Moisture Organic Raw Shea Butter Restorative Conditioner w/Sea Kelp, Argan Oil, & Shea Butter for Dry, Damaged hair (Almost all gone)
1 Spritzer of Shea moisture Tahitian Noni & Monoi Smooth & Repair High Shine Glosser w/ Keratin, Peptides, and Botanical Extracts
1 Shea Moisture Coconut & Hibiscus KIDS Extra Moisturizer Detangler w/Slippery & Marshmallow Extracts
Shea Moisture has a full line of products that are not only hair care products. I actually have more Bath and Beauty products in my closet. The bubble baths, the hand and body scrubs, and the soaps are a regular part of my bath regime. I even like to mix the bubble bath scents.
Shea Moisture Bath and Body Products
1 bar of Shea Moisture Coconut & Hibiscus Shea Butter Soap
1 bar of Shea Moisture Coconut & Hibiscus dry oil mist
1 bar of Shea Moisture Coconut & Hibiscus Bath, Body & Massage oil
1 Shea Moisture Fruit Fusion Energizing Bubble Bath & Body Wash
1 Shea Moisture Fruit Fusion Energizing Body Lotion
1 Shea Moisture Superfruit Complex Bath, Body & Massage oil w/ Mango Butter & Green Coffee Bean Extract
1 Shea Moisture Fruit Fusion Energizing Hand & Body Scrub
1 Shea Moisture Lavender & Wild Orchid Bubble Bath & Body Wash w/ Shea Butter
1 Shea Moisture Raw Shea & Cupuacu Daily Defense Bubble Bath & Body Wash w/ Passiflora & Pistachio Oils
1 Shea Moisture Raw Shea & Cupuacu Daily Defense Hand & Body Scrub w/ Passiflora & Pistachio Oils
1 Shea Moisture Argan Oil & Raw Shea Dry oil mist w/ Frankincense & Myrrh
There has been a lot of talk about the company that now owns and partners with Shea Moisture, but I am not talking about that company in this post ( It’s a lot about them online) because the Owner and Founder Richelieu Dennis is still answering to the mission and brand of the company. Dennis (Shea Moisture) offered an apology that was on its Instagram page. Please read below. It comes across as sincere.
Will I stop using Shea Moisture products? No. This promotion has been going on since March, I think this was just bad editing of a much larger campaign by the company. Please take a look at the full campaign here –> EverybodyGetsLove
I do not use many of Shea Moisture hair products because everything is not 100% natural. I really like the leave-in, but it is not 100% natural. Instead I have been looking into making my own leave-in.
Let me know your thoughts about the ad. Has your opinion of Shea Moisture changed since this ad aired? Do you even use any Shea Moisture products? Will you continue to use the products in the future? It will be interesting to see what Shea Moisture next campaign ad will be in the coming months.
This article is linked up with
NOT DEAD YET STYLE
Great post and it was all news to me. This is my first visit to your blog and have not used the products. I planned on purchasing the leave in conditioner this month to try. So, tell me how did you like the leave-in?
Hi Neti,
Thank you for stopping by, I appreciate it. The Shea Moisture leave in is very moisturizing. I part my hair in four sections after I come out of the shower and use about a tablespoon per section. My hair is curly and really soaks in the moisture. Please let me know if you try it.
Hi Neti, I just found out about the Shea Moisture controversy when a FB friend commented on it. The leave in is moisturizing and goes in my hair well, however, it is not 100% natural. Please let me know what you think when you get it. Thank you for stopping by.
I have used the products for my curly, fuzzy hair and I am white – but I do think the ad was poorly executed. I do understand the angry feelings, but yes, we can all get along if we put our hearts in it! xox
Patti
http://notdeadyetstyle.com
Hi Patti! Hair texture is as diverse as skin color. Unruly hair is not classified with one ethnic group. We definitely need more love and forgiveness in the world.
Hey Patti, Didn’t realize I was using my husbands Disqus account but that was me. Thanks for stopping by.
I love your post and I love that we have the same views on this matter, but unlike you gorgeous – when I use up my large Shea Moisture arsenal I’m done. Thanks for posting both video(s) as you created a great space for context. Also… like you I have the EXACT same products in my bathroom for both my daughters 4A and my thick, thick, thiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiick 4C hair. Kudos!
Thank you very much. I completely understand, I said that i wouldn’t stop using their products, although I am waiting to see what advertisements come next for them or if they will lay low for a while. That’s neat you have the exact same products. please let me know what your alternatives will be when you have used the Shea Moisture products up. I am really leaning now towards making my own products for my hair. Thanks again!
I honestly have not heard of them until I read this… Apparently I need to get out more… I agree, the company should have put more thought into the video before making. it. Thank you for posting the controversial ad, along with the ad that makes better sense.
Heather. I happen to find out about the ad from an FB friend who was commenting about it. You are welcome, I felt that I needed to show both ads.
I don’t recall every hearing of this brand before either…then again, I tend to use a lot of the same products that I’ve used for years. I agree with you…I don’t think they really considered what they were trying to convey in their ads. Hopefully their next one will be better.
I happen to find out about by seeing a fb friend give a comment about it. Surprisingly a lot of people were commenting on the ad and didn’t use the product.
I’m not involved in the beauty community much, so this was new news to me! Thanks for sharing and I think you covered the whole releam of the issue with this campaign fantastic. I agree the marketing on this project was not well thought out but hopefully they can do better in the future. I will say it’s good the acknowledged they made a serious lack in judgement, where most companies would just gloss over the issue.
You are welcome, I think it’s good to see both sides of the story. The Founder apologized and that says a lot. I am interested to see what their next ad will contain.
Me and my friends just finished discussing this. And I agree we should all get along but I do understand people will have there own opinions. As long as we can agree to disagree is all I think that matters. Plus I started using their face whipes and I love them! Thanks for sharing!
I agree. I haven’t used their facial wipes, they are coming out with different products quite frequently now.
Shea Moisture’s marketing team have messed up; but the president did the right thing to pesiden7.