Millions of people now call themselves content creators. And, actually, it is pretty cool. So many of us have found a creative outlet that makes them happy that they can spend time on and enjoy. Sharing our lives, or simply our ideas with others – it is a great feeling.
It’s even better when you get feedback about it. Telling you how much they love your content. And, it is not so much about them, but it is about the connection that you have created.
But how do you create content worth talking about? Is there a magic formula? Kind of.
Create content that brings you joy.
Ideas
The first thing that you should do is begin to build a list of topics that you want to share. You already know who your audience is, and you have probably been creating content for years. But with the access, you now have to all of the analytics, you can go further.
– Think about who they are. Create something for them.
– Consider when your work usually gets shares or engagement.
– Is it tailored? If 99% of your audience lives in NYC, then perhaps Bancock’s best takeaway isn’t going to get the traction you’d like.
Make your headlines catchy and informative. It’s not easy to write a great headline.
Authentic
You have a voice already, even if you are still working on it. So, while it wouldn’t be prudent to assume you will be the only one with the idea you want to talk about, your voice will make it unique to you. You should always consider if what you are saying has value or can add to the conversation.
Length
Some agencies will swear that an 8-second clip is ideal. But if what you are sharing needs longer – then let it have that time. The content you are making will be catered to your exact audience, so you know that they will enjoy and engage with it. Of course, don’t make a 60 minute when a 40 minute one will do, but don’t cut yourself short either.
In some ways, we are immune to the short snappy videos now, and longer ones attract more attention – and more often shared to the intended audience.
Positive
This one might sound a little forced. But, Jonah Berge and Katie Milkman released a paper called “What Makes Online Content Go Viral” and in it, they stated that positive emotional responses to content were more likely to get a share. Of course, people will share what makes them angry or up too. But, most often they will share happy things. So when curating your content aim for the happy stuff.
Visuals And Music
This is what really pulls the content together. Adding the right music can feel challenging, using a site like https://stockmusic.net/royalty-free-music/genre-christmas for Christmas content can make it so much easier. And you can use unsplash to source festive images. Likewise for summer, spring and to help provoke an emotional response.
The final tip would be to not give up on what you are doing. If you are enjoying creating the content and find it relaxing, then keep going.
Follow!